The difference between content creation and copywriting

before, I was confused about what is the difference between content creation

and copywriting.

seeing it more feeling me both are not the same definitions, while I digging to

identify them both.

what is content creation?

content creation is a specific way to tell a story or buy something or attract your potential customer persona to what you want to say.

many formats included in your content creation like:

1. tips & tricks

2. infographics

3. quotes

4. Reviews

5. polls & quizzes

6. videos

7. text

8. images

to speak about content creation I should say the content is the king

regarding your customer journey, you can use the content relevant to its stage, awareness, interest, desire, and action.

but when I come to the action stage, i use the copywriting technique. the copywriting is telling your potential customer to make an action, like make a purchase or download an e-book.

using the copywriting in the marketing

many marketers using the copywriting to engage and persuade their potential customers to make take the next step in its journey to end in the purchasing funnel.

the copywriting is what is writing for the propose in the marketing, on the other side the content creation is more special way to write to imply the customer needs in its journey.

Copywriting goals :

advertise a product or brand, drive conversion/sales, and encourage a direct response, in other words, it makes an action.

Lets discuss the copywriting in details in another post.