How do Search engines work?
let's begin with the definition of SEO or search engine optimization, the search engines crawl the web to find the pages and index them in their index.
Google crawler's job is to search the web and when he finds the webpage he started to read it by its HTML markup language.
the search engines index the web pages in their index, when the user types his search queries in the search engine, the search engines look for the relevant, high content to deliver the user the results and ensure the user will have the best experience.
This is the time for SEO to play its role
to enhance the chance that the user will see and find our content and our webpage in his results or SERP, Search Engine Results page, we should do some actions related to our:
Keywords
Technical
Content
Backlinks
Or we can part them On-page and Off-page.
Keywords search in SEO
Let's dive deeper into the keywords search
Search Engine Optimization (SEO) becomes one of the important cornerstones for your marketing strategy, Depending on the actual intent of the User to enter the search queries. you have to be at the right time with the right message.
From the previous paragraph, I can ensure that you can handle the keywords search professionally way.
put yourself in the user's shoes, thinks about what the user can type in the search engine, and target these keywords
first, make a list of the best keywords the user will use, the list can include many keywords but keep in mind to use:
Head keywords
long-tail keywords
Branded keywords
Non-branded Keywords
Competitive keywords
the head keywords consist of one, two, and three words. For example, you want to write content on your website about your product "sports shoes", the first head keyword that comes to your head is Comfy running shoes or buy sports shoes, etc.
The long-tail keywords consist of more than three words. For our example, the long tail keyword can be what is the best running shoes?. Get it.
The branded keywords simply mean using your brand in your keywords list.
The Non-branded keywords are the keywords without brand mention.
The competitive keywords this is important and many forget to include competitive keywords or branded competitive keywords in their list.
Find more in the ultimate keyword search guide
The Keyword search Strategy
To build the strategy you have to identify your SMART goal and your target persona, so you should stay closer to your customer persona in his customer journey to follow his intent at every level and be in front of him on search engine results.
starting with broad keywords with high volume and more competition to meet the awareness intent of the user, then become more specific with more long-tail keywords, and don't forget that the long-tail keywords represent 70% of search queries in the search engines with more intent to transactional and conversational actions.
you have many tools to evaluate your keywords list and choose the target keywords which will use it in your content, some of these tools are:
Moz
SEMrush
Yoast
Ahrefs
And more.
Describe in the comments what is your niche and how to build your keywords list.
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