keywords in Google Ads consume time and effort.
Creating keyword lists for user searches that are relevant to your business can be challenging and time-consuming. The rapid rise in smartphone use and adoption of voice search and digital assistants have changed the way customers find you, resulting in a high volume of searches you just can’t foresee.
Dynamic Search Ads comes to help make smart and helpful Ads without keywords strategy
What is Dynamic Seach Ads
Dynamic Search Ads is the easiest way to find customers who are searching on Google for exactly your products or services. Dynamic Search Ads are ideal for advertisers with a well-developed website or large repository, use your website's content to target your ads, and can help you fill gaps in your keyword-based campaigns. Dynamic search ad headlines and landing pages are also generated using content from your website, which keeps your ads relevant and saves you time. All you have to do is add a creative description. Without Dynamic Search Ads, even well-managed Google Ads accounts with many keywords can miss relevant searches, experience delays in crafting ads for new products, or not sync with what is really available on advertisers' websites.
Dynamic Search Ads can help you increase the reach of your Search campaigns. Instead of creating an ad for each page on your site and adding keywords for each of those ads, Dynamic Search Ads uses Google’s understanding of your site to customize and target your ads.
How Dynamic Search Ads works
you specify the pages in your website, add a budget and template, and create the description.
the customer enters their search terms in Google Search.
If you have relevant content on your website related to the search terms, Google dynamically generates an ad headline and destination URL to the best matching page on your site.
Using Google’s web crawling technology, Dynamic Search Ads indexes your website and uses that index list to ultimately determine if a customer’s search is relevant to your business. If the search term matches the index, Dynamic Search Ads will automatically create a headline and a destination URL customized to the customer search term and will enter a dynamic search ad based on your template into the Google Ads auction. You only need to create the description in the template beforehand — everything else is automatic and based on the customer’s search term.
Dynamic Search Ads produces highly relevant ads that complement your other Google Ads campaigns. These ads deliver value for relevant searches that aren’t covered by existing keywords, complementing your keyword strategy and ensuring that you aren’t missing any relevant searches. Google Skillshop.
Dynamic search ads (DSAs) are dynamic ads that show up on search engines like Google and Bing based on the content of your website, not keywords. HubSpot
Targeting options for Dynamic Search Ads
You’re in control of how Google matches people’s searches to your site’s content. There are different site targeting options to choose from, each with a different level of control.
You can choose the best option
Landing page: This is the easiest option, as it includes all web pages that you’re already using as landing pages for your ads across your accounts.
Categories: Based on your website content, Google creates targetable categories or sets of landing pages organized by theme. You decide which sets of pages to target, how to group similar pages and the level of granularity.
Specific URLs: If you want to create a dynamic ad group based on your “special offers” page, you can choose to target just that page. If you have a website and need to target a specific product or service, it may be easier to be selective about which URLs are used in your targeting.
URL contains: when you want to be more specific and target specific contain or title on your pages URLs.
Custom Labels: Generate your ad group’s DSA targeting based on a feed of specific URLs, mapped to custom labels that can be updated automatically. advertisers can create a page feed to specify exactly which URLs to include in their DSA campaigns.
For more details here are some resources:
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